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24.03.2020
★★★★★ Head of Marketing, ТЕК ЕКСПЪРТС ЕООД  Вижте визитка на компанията
Месторабота София; Постоянна работа; Пълно работно време
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Tek Experts provides business and IT outsourcing services and we take intense pride in helping companies handle their business operations. We are rapidly expanding our software development part of the business - Wize.

We are looking for a Head of Marketing with experience in taking software products to market!

This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our marketing team to develop innovative programs that drive demand. Attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our customers’ problems.
In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Duties and responsibilities:

  • Understand the competitive landscape and be an expert on competitive products through thorough research of the market, compiling competitor reviews and providing input to Product Management around product positioning
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target market personas.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our customers and users; develop internal tools and external collateral and teach them how and when to use it.
  • Develop sales plan with key targets/KPIs, customer targeting etc
  • Developing Thought leadership programs to drive engagement
  • Public relations:
  • Digital campaign development
    • Social
    • GDN
    • SEM
    • Email marketing
  • Events:
  • Shape the positioning and go-to-market proposition
  • Prepare and manage monthly, quarterly and annual budgets

Competencies:

  • 3-5 years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Proficient in productivity applications such as Microsoft Office.
  • Comfortable using collaboration and CRM tools such as Slack and Salesforce.
  • Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
  • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Must be a strong public speaker, comfortable in front of large, senior groups,
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Previous experience in an HR Software, Learning and Development or Customer Relationship Management environment will be an advantage

In return, we offer you:

  • Food vouchers
  • No overnight shifts
  • Medical insurance-one of the best in the market
  • Free massages in the office- every Friday
  • Multisport card discount
  • Social bonus for marriage and child birth
  • Refer a friend / RAF bonus
  • Corporate trainings and development programs
  • Team buildings and events
  • Additional corporate discounts in restaurants close to the office
  • Free drinks in the office / coffee and tea
  • Fruit days
  • Excellent office location

Why Tek Experts?

We only exist to help IT companies make a difference in the world. We make sure nothing gets in the way of them doing great things. Clients stay with us because we’re a disruptive-thinking, dynamic and fast-growing business and because of the success of our people. We believe in the power of people and the quality of our teams. They’re smart, curious, client-oriented and results-driven. If this sounds like you and you want to be part of our journey, apply now.

My Career. My Future. My Tek Experts.

Tek Experts is an equal opportunity employer. We do not and will not discriminate in employment and personnel practices on the basis of race, sex, age, handicap, religion, national origin or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above listed items.

What we offer you

Continuous personal and professional

Learning A career, not a job

World-wide family

Opportunity to realize your full potential

Fast-track career

Unleash your potential

Be part of something great

If you are interested in this offer, please send your CV in English.
Only shortlisted candidates will be contacted.

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