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★★★★★ Digital Marketing Specialist, ПАРФЮМЕРИ ДЪГЛАС БЪЛГАРИЯ ООД
Месторабота София; Постоянна работа; Пълно работно време
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Digital Marketing Specialist

Douglas is a leading company in the beauty care sector in Europe. With more than 2,400 stores in prime locations across 24 European countries, Douglas holds a strong market position. Its multi-channel offering – which is well integrated across the stores, online shop and mobile application – as well as its continually updated offering of more than 35,000 products make Douglas the frontrunner in the growing selective beauty market.
Our about 20,000 highly qualified and dedicated Douglas employees are our greatest asset. They expertly and enthusiastically assist our clients in finding the right products and services to turn each purchase into a unique shopping experience.

There are 20 premium DOUGLAS & BEAUTY|ZONE stores, well dedicated to serve this purpose, situated in the best shopping centers in Sofia, Plovdiv, Burgas, Varna, Stara Zagora and Russe and online shop Being famous with its excellent advice to its customers, and first-class port-folio, DOUGLAS offers an exciting working environment and aims to even greater achievements.

In order to support the further development of its online shop, DOUGLAS Bulgaria is currently looking for a talented and experienced

Digital Marketing Specialist

Your responsibilities:
• Create, manage, and optimize digital campaigns on Facebook, Google Ads and other PPC platforms;
• Proactively search for new sources and opportunities for leads generation;
• Develop strategies to drive online traffic to our website, including overall SEO strategy;
• Use Web analytics tools to measure site traffic for better optimizаtion of marketing campaigns, email marketing, social media and display, and search advertising;
• Analyze data from Google Analytics and other relevant tools to track performance and create reports (campaign results, conversion rates, traffic, etc.);
• Collect data about the competitor tactics and marketing ways;
• Collaborate with IT/Dev teams to infuse SEO best practices into projects and constantly improve the health of website and user experience;
• Analyze data and communicate relevant findings on trends and patterns in visitor/customer behavior to management and other team members;
• Implement improvements to increase the conversion rates of various channels and campaigns;
• Maintain company blogs and work with influencers for relevant product positioning;
• Optimize the web content for the online shop.

What you offer:
• Good knowledge and experience with Google AdWords, Analytics and Tag Manager;
• Experience in analysis of digital effectiveness (e.g. Google Analytics, Facebook insights);
• Ability to quickly and efficiently analyze data (e.g. via Google Analytics and other tools) and provide    actionable items based on it;
• Experience in writing content for online media;
• Fluent written and spoken English;
• At least 1 year of experience in PPC marketing;
• Excellent analytical skills and multitasking.

Soft skills:
• Strong attention to detail and excellent customer service skills.
• Positive and friendly approach to people and problems
• Exceptional communication and organizational skills
• Desire to constantly improve and learn

What we offer:
• The opportunity to develop in an international company
• Dynamic environment in young and inspiring team
• Labour contract with full social insurance
• Standard working hours
• Еxperience/know-how exchange with Douglas International
• The chance to be engaged in the company's growth
• Fast-paced and constantly changing environment
• The possibility to constantly enlarge your knowledge and skills
• Employee discount for large portfolio of beauty products
• Team building events
• Optional:
   - Additional health insurance
   - Multisport


Then become a part of our international company and send your application. We look forward to hearing from you!

Please be informed, that by applying to this position you will voluntarily provide us with your personal data. It shall be used only for the purposes of the current selection, protected by the GDPR polices.

We guarantee complete confidentiality of your application.
Only short-listed candidates will be contacted.

Кандидатствай по тази обява
(Фирма/Организация директно търсеща служители.)