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15.05.2019
★★★★★ Marketing Manager, Геймлофт България ЕООД
Месторабота София; Постоянна работа; Пълно работно време
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Marketing Manager

Join The Game!

As a leading digital and social game publisher, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms with an audience of 114 million monthly users across the whole world. The company has 46 offices across 32 locations and employs 4,600 people worldwide. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft is a Vivendi company.


Job Description:

As part of the Marketing department and working in close collaboration with the production, monetization and user acquisition team, the Marketing Manager will manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire lifespan.

From the beginning of your adventure with us, you will be tasked with:

Product marketing

  • Identifying the game’s target audience, positioning, values, and selling points
  • Creating brand identity: title, packaging, and storytelling around a game’s plot and characters
  • Conducting market research, benchmarks, polls and consumer studies
  • Following the game development stages and making recommendations to improve user experience, involvement, socialization and retention
  • Coordinating approvals with copyright owners (Universal, Sony Pictures, Marvel, etc.) whenever applicable

Planning global launches

  • Defining the marketing strategy to create brand awareness and generate traffic and installations, including but not limited to press relations, promotion and partnership programs, social marketing actions, sales support docs for app store visibility, traffic acquisition recommendations, etc.
  • Coordinating implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and partners
  • Creating promotional tools for games, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other assets required for special marketing initiatives
  • Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game
  • Creation of user acquisition assets in collaboration with local business teams

Monitoring game evolution

  • Gauging and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game
  • Optimization of the app stores pages performance and visibility
  • Collaboration with the user acquisition teams to optimize the advertising campaigns and create new assets
  • Coordinating community management and customer care activities/messaging, as well as defining specific game customer care policies when needed
  • Prioritizing bugs fixes and user experience improvements, following up on the game update schedule with the production team and monetization manager
  • Managing a marketing calendar based on game updates and promotions, and overseeing related announcements, merchandising, and community management

Qualifications:

  • 3+ years in consumer marketing, ideally in online entertainment or social products
  • Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole
  • Strong analytical skills with a meticulous mind
  • Creative spirit capable of creating innovative marketing programs that are result oriented
  • Strong leadership skills
  • Talented communicator with an excellent grasp of the English language
  • Ability to work with a wide range of profiles (business, game design, analysts, etc.)

Why Join Gameloft?

  • You want to work in exceptional industry and create games downloaded more than 1 billion times per year.
  • You want to be part of a talented and supportive team of pioneers who have a passion for creating video games.
  • You want to contribute to a vibrant and dynamic atmosphere.
  • You want to join a global company and meet great people around the world.
  • You will work on a permanent contract with competitive remuneration.
  • You are looking for a fun place to work in the heart of the city.

Contact:

If you are interested in our job offer, please send CV. Applications will be processed in confidentiality.


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