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12.02.2019, Ref.#: 192385
★★★★★ Brand Manager for OTC brands, ГлаксоСмитКлайн ЕООД
Месторабота София; Постоянна работа; Пълно работно време
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Brand Manager for OTC brands
 Job purpose:

As the Brand Manager for OTC brands for GSK Consumer Healthcare Balkans, you will champion, live and protect the core brand purpose and values throughout the organization. You will be the Brand owner at country level and you will ensure effective implementation and initiation of brand-building activities to exceed sales and market share targets. You will be responsible for maximizing the long-term brand value and profitability as well as develop and deliver the brand story to consumers, support and oversee brand story to shoppers and customers. You will be based in Sofia, Bulgaria and report to Marketing Manager Romania & Balkans.

Key target areas include:

Category / Brand ownership at country level:

• Execute the Brand Planning process at country level.
• Develop 3 years outlook and 1-year plans to deliver brand and equity growth plans appropriate to the brand's position on the prioritization matrix.
• Develop and implement the marketing activity plan based on the annual plan.
• Carry out and follow-up campaigns - develop corrective actions based on data analysis and tracking of country brand KPIs.
• Lead launch and activation plan for New Product Development.

ATL and Media:

• Implement consumer activation toolkits - continuously follow-up and evaluate results.
• Lead adaptation projects when applicable & single country only (TVCs, sponsor spots, radio, internet, outdoor).
• Responsible for implementation of country media plan.
• Responsibility for managing content and updates of local brand websites.


• Responsible for A&P budget management for assigned brands.
• Input to sales forecasting and monthly reporting (SOM, monthly executive summary).
• Contribution to budget and target processes.

Successful candidate:

• Min. 3 up to 5 years of marketing experience with proven track record of achievements gained in leading FMCG companies or consumer health care company.
• University degree (BA and/or MSc and/or MBA) in Economics, Finance, Business, Marketing, Science or similar.
• Experience of planning and execution of data driven digital marketing campaigns, notably programmatic display and video, search engine advertising and social media marketing in co-operation with media agency.
• Relevant project management skills and experience in New Product Development or New Product Launches area.
• Strong analytical skills expressed by ability to interpret data and use them as a base for business solutions and recommendations; basics in Finance (P&L understanding).
• Demonstrated leadership abilities, and the ability to work and engage within a cross-functional team.
• High resilience and pro-active approach in managing challenging situations.
• Fluent in English and Bulgarian.

Who we are:

Skiers, boarders, runners, adventurers, dreamers, movie fanatics, family people, unmarried people, vegetarian people, happy people. We celebrate diversity and we are very passionate about what we do. Winning is our habit.

What else you need to know:

• We are very serious about healthcare and about making people feel better and live longer.
• We work very hard, but we celebrate work life balance - we don’t set meetings before 10:00 am and not on Friday afternoon, unless it is really, really necessary.
• You will be based in our head office in Sofia and you will make short visits on the field.
• And Yes - we have flexible working hours and you can work from home from time to time as long as you deliver on your commitments.
• And this is not all - get access to additional benefits GSK provides to its employees because we are meritocracy and we value performance.

Still in doubt if you’re a good fit, just give it a try:


Forward your LinkedIn profile to us, together with a one-page motivation letter, where to include what excites you about GSK, our brands and where you can add value. Help us deliver our mission!


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