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MarCom Executive
MarCom Executive

Lavena is one of the leading Bulgarian producers of cosmetic products with a great portfolio of brands both local and for export markets. We continue to develop and drive our sizeable market share of baby and maternity cosmetics in Bulgaria of Bochko and Maternea across export markets in various regions and cosmetic categories with Bebble, Footprim, My Rose of Bulgaria, etc.

We are looking for an enthusiastic MarCom Executive to help us with our overall marketing efforts. You will be developing and executing marketing campaigns on- and off-line to reach targets from brand awareness to product promotion.

Tasks / Activities:
• Project responsibility for the concept development and realization of all marketing communication including budget and time planning, controlling and reporting;
• Conception and implementation of marketing and media planning on and offline including budget and time planning as well as coordination with Brand Manager;
• Continuous observation and analysis of the competitive situation;
• Monitoring and controlling the implemented communication measures regarding budget compliance and advertising effectiveness;
• Conception and organization of trade fair appearances and events;
• Proofread and creation of press releases;
• Responsible for maintaining our web sites content;
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on the effectiveness of campaigns to maximize results;
• Critical reading and feedback on planned brand communication in the context of competitive environment;
• Selection of agencies. Brief to Creative Units, Media Planning and BTL;
• Support the trade marketing manager with resources / files to ensure the forthcoming period - quarter.

The Successful Applicant has
• 3+ years experience in a similar position or advertising agency;
• Literacy in brand equity metrics;
• General understanding of: Social media, Website management, Google analytics, SEO;
And is hard-working, organised, able to meet deadlines, able to work independently and as part of a team.

What’s on offer
- Work for an exciting team on exciting projects both for Bulgaria and export markets;
- Expand your professional horizons launching and developing brands across various product categories and geographical regions;
- See your work and ideas put into practice.

If this position fits you, please send your CV. Confidentiality is guaranteed.

The submission of personal data is voluntary, its processing, use in the recruitment process and safe-keeping will be in compliance with the provisions of the Law for Protection of Personal Data. Lavena Merchandising in its capacity of administrator ensures full protection.

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