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07.03.2018, Ref.#: MD
★★★★★ Marketing Director, Ленно Глобъл Адвайзъри АД
Месторабота София; Постоянна работа; Пълно работно време
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Marketing Director
  • Create and implement a creative communications & marketing strategy that establishes and promotes the company’s brand, and the awareness of and demand for new and existing products and services.
  • Provide marketing campaigns and content development across all media outlets for the brand/business service; identify and use most relevant and effective media outlets (online, social, digital, and traditional) to best reach target audiences.
  • Work closely with global business leaders to define differentiation strategy (product definition, value propositions, and sales arguments).
  • Deliver clear, relevant, imaginative, and effective marketing copy and content.
  • Identify, evaluate, build and grow third party marketing relationships, such as partnerships and affiliate programs.
  • Maintain active communication with all relevant business units; collect and process information such as market requirements, industry insight and customer feedback to incorporate in marketing strategy.
  • Develop relevant metrics and provide regular updates on status and performance of marketing projects and initiatives.
  • Coordinate marketing materials, attend trade shows and support relevant business lines to ensure a standardized approach to marketing materials and a single corporate identity.
  • Develop and lead implementation of a standardized methodology for market segmentation and customer needs analysis, and identify new market segment opportunities.
  • Manage regular investigations (client interviews, focus groups) in targeted business segments to understand customer expectations regarding service delivery and new product development.
  • Provide counsel, training and support on branding, communications, and marketing, including market trends and industry developments.
The Ideal Profile:
  • Fluency English is required.
  • MBA in Business Management, Marketing, Communications or related field of study.
  • 3+ years of direct transferable experience in developing communications strategy, brand development, trade shows, literature, publicity and internet media.
  • Prior international exposure or working in a multi-cultural and matrix environment managing international projects.
  • Strong interpersonal, communication and negotiating skills with the ability to effectively present information and respond to questions from individuals and/or groups both within the organization or while representing the organization.
  • Ability to think creatively and clearly express your vision and ideas.
  • Excellent attention to detail.
  • A deep understanding of and familiarity with all media channels relevant to the position.
  • Conduct research and collect, evaluate, and present data in an organized and effective manner.
  • Effective time management skills coupled with the ability to coordinate and prioritize a variety of projects while influencing the resources necessary to accomplish them.
  • High levels of resourcefulness, influence and organizational savvy, as well as executive presence/impact to work with a matrix international environment.
  • Translate business strategy into pragmatic action plans and through cost effective execution.
  • Identify emerging shifts in the industry through the review of competitive analysis coupled with the ability to make sound suggestions or recommendations to maintain competitive in the market.

Lenno Global Advisory JSC aims to become a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. We offer an employment agreement with Lenno Global Advisory JSC, stock option bonuses and other benefits.
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