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★★★★★ CRM Manager, Full Tilt, The Stars Group
Месторабота София; Постоянна работа; Пълно работно време
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CRM Manager, Full Tilt

Job Purpose

The CRM Manager for Full Tilt is responsible for helping to create and execute the Full Tilt CRM strategy, under the guidance of the business unit director, with the ambition to maximise customer acquisition, conversion and lifetime value by providing the best possible customer experience. Pivotal to success will be the ability to form rigid processes for interaction with group CRM services, ensuring efficient and effective use of the group’s shared CRM resources.

The successful applicant will also be expected to help design engaging and effective communications and offers to the Full Tilt customers, and show a total commitment to testing and optimisation of all initiatives. You will be someone who is familiar with the customer lifecycle in a gambling environment and highly driven and motivated to delivering on planned activities and ultimately target KPIs.

Being part of a small brand team you look forward to managing a large portfolio of work and are a person that gets things done. Innovation and the opportunity to test your own ideas is something that motivates you, and you are comfortable sharing and learning from our failures just as much as our successes.

Key Responsibilities

  • Execute and, with the guidance of the business unit director, develop the CRM strategy for the Full Tilt brand.
  • Work closely with all areas of Group Marketing to design appealing offers and communications for the Full Tilt brand with a strong customer engagement focus, measured through positive ROI and customer satisfaction
  • Take a data-driven and highly structured approach to all activities, ensuring pre and post-campaign analysis is carried out to determine the successfulness of each initiative
  • Show exceptional creativity and a drive to promote innovation in the role, across the entire Full Tilt team as well as the rest of the business
  • Provide, in collaboration with Business Intelligence, the Director of Full Tilt & Tactical Brand Strategy with regular performance reports of activities and demonstrate their impact on overall business KPIs.
  • Demonstrate a mind-set geared towards testing and continual improvement of all initiatives
  • Document all work in a manner that promotes awareness across the wider Group.
  • Ability to travel as required.

Skills and Capabilities


  • Relevant experience within a CRM, Digital Marketing or similar role Experience of implementing Digital and/or Marketing Campaigns in a multi-channel environment
  • Strong interpersonal skills and the ability to work under pressure
  • Customer-focused and passionate about improving the customer experience
  • Strong analytical abilities
  • Ability to work independently and manage multiple activities simultaneously
  • Proficiency with data
  • Experience of dealing with multiple languages
  • Project management skills


  • Knowledge and understanding of online Casino/online Gaming industry
  • Experience within the eGaming industry, preferably within Casino vertical
  • Copy writing experience will be an advantage

Our values

  • Focus on the customer
  • Work as a team
  • Strive for excellence
  • Have courage
  • Show passion

Our Culture

“The best Company I have ever worked for: I have been working at The Stars Group full-time (More than a year). Great people, great benefits and amazing perks. The Company genuinely values its employees. Fun products. Amazing offices. Inspirational Leaders who are passionate about the brand and the product. Really friendly and down to earth CEO. My boss is great!” - Glass Door - published Jan 2015.

The Company

Stars Interactive is a division of The Stars Group, ultimate owner of industry leading gaming brands including PokerStars, PokerStars Casino, BetStars, Full Tilt, PokerStars Championship, PokerStars Festival and MEGASTACK. Collectively, these brands have more than 111 million registered customers, forming one of the largest online gaming businesses in the world. We provide gaming experiences designed to make our platforms the favorite iGaming destinations for customers everywhere. This role is in the Group’s Bulgaria service office in the Group Marketing department.

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