OUR CORE VERTICALSDaily Fantasy Sports (DFS) DraftKings Daily Fantasy Sports (DFS) mirrors season-long fantasy sports but condenses it into a shorter, immediate engagement format.   Customers draft a player roster and those athletes earn points based on their in-game performance. Contests range fro... OUR CORE VERTICALS

Daily Fantasy Sports (DFS)

• DraftKings Daily Fantasy Sports (DFS) mirrors season-long fantasy sports but condenses it into a shorter, immediate engagement format.  
• Customers draft a player roster and those athletes earn points based on their in-game performance.
• Contests range from a day to a week depending on the sport.  
• DraftKings’ Daily Fantasy Sports product is available in 6 countries with 15 distinct sports categories.

Sportsbook (Mobile and Retail)

• DraftKings Sportsbook is a leading online, mobile and retail sportsbook in the emerging sports betting industry in the United States.
• DraftKings Sportsbook online offers customers a way to place bets on a variety of sports, players, leagues, and events – including in-game and micro-betting opportunities, like play-by-play, pitch-by-pitch, or throw-by-throw, from the comfort of their home through their mobile devices.
• DraftKings meticulously designed retail sportsbook spaces provide customers with a premier skin-in-the-game viewership experience.

iGaming/Casino 

• DraftKings iGaming brings consumers innovative and often exclusive real money games like Blackjack, DraftKings Rocket, Roulette, Spanish 21, and Slots.
• As a true technology company, DraftKings is unique among B2C (Business to Consumer) operators in our ability to create games in-house, such as DK Craps, Rocket, and Spanish 21, allowing us to offer a differentiated product and bring ongoing innovation and entertainment to our consumers.
• We have a multibrand, complimentary iGaming strategy that allows us to reach a broad and diverse mobile gaming audience. DraftKings’ brand resonates with sports fans and our DFS and Sportbook customers.

NFT Marketplace

• DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT (Non-Fungible Token) drops and supports secondary-market transactions.
• The easy-to-use experience that we’ve built combined with compelling content, including sports, entertainment, and popular culture, has driven positive user engagement and brought new consumers to DraftKings.
• This new, emerging vertical demonstrates DraftKings' leadership and the ability to expand into other non-gaming entertainment formats and still align with our consumers' interests.  
• We see our new DraftKings Marketplace as a way to simplify the purchase and sale of NFTs with new and existing users who are passionate collectors, investors, and art aficionados.

Media

• DraftKings media is building an ecosystem at the intersection of sports, media, and entertainment that creates and communicates value to “skin in the game” fans.
• DraftKings owns Vegas Sports Information Network, Inc. (VSiN), a multi-platform broadcast and content company.  DraftKings has numerous media relationships which will continue to lead to new possibilities in media innovation including deals with Meadowlark, iHeartMedia, SB Nation, and more.

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