GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices. 

We deliver a unique combination of consumer, retail and media data. We connect these through innovative technologies and data sciences, converting real-time analytics into informed decision-making. This means we turn big data into smart data, enabling our clients to improve their competitive edge.

Our clients and partners are at the heart of all that we do. Our experts combine passion and creativity with world-class industry knowledge, tools and processes, empowering our clients to make smart business decisions.

We turn research into business opportunities. We ask the right questions, and provide the right answers to enable the right actions for our clients.

• Global know how in a world class, pioneer market research organization;
• Initial and ongoing trainings to support your development;
• Opportunities for personal and professional growth;
• Ambitious and motivated work environment;
• Competitive remuneration and bonus scheme linked to individual performance and company results;
• Access to cutting edge technologies;
• Health insurance;
• Discount program with external vendors;
• Eco friendly travelers are welcome to the office – parking places for bikers and free card for public transportation are available to all employees;
• Variety of sport activities such as football and traditional Bulgarian dances;
• Last but not least – GfK Sofia office is located close to the city center and easily accessible from any point by public transportation – 47A Tsarigradsko Shose Blvd.